Streak of Lightning

Our pick of the week is this pair of stunning turquoise earrings with a wavy flash of sterling silver streaks through them. Once you dangle these earrings from your ears and walk across the room you are guaranteed to see the sparks in others eyes while they catch the brilliance resonating from you. Enjoy our early fall collection at www.tyvra.com. There is a little something for one and all. Happy Shopping!!!

WWW.TYVRA.COM

While you were asleep our DNS (Domain Name Service) was switched, server configured and TYVRA went LIVE to the world wide web on Friday, July 31st, 2009. We spent the weekend testing TYVRA and are now announcing WWW.TYVRA.COM LIVE to one and all. Our online boutique is designed with you in mind to bring you the utmost user friendly shopping experience on the web. While you shop with us you will enjoy free standard shipping in the US and Canada, No additional Sales Tax, 30 day return policy and 10% off your first purchase as a registered customer. TYVRA is your jewelry of hedonism designed for the DIVA with in you. Go ahead, indulge yourself with our TYVRA summer collection and also take advantage of our gift option to make a purchase for that special someone. For any questions and concerns reach us at 919-BE-TYVRA or 919-23-89872.

SUCCESSFUL TYVRA LAUNCH

5:00pm July 25th, we were ready and so were our guests as they kept walking in through the door. The ladies swarmed the jewelry displays and set their eyes on pieces from our collection that they wanted to make their own. Our guests appreciated the craftsmanship and elegance displayed in our handcrafted gemstone jewelry. Amongst all the food, guests raved about the fabulous vegetarian spring rolls and peanut sauce - compliments of chef Guna http://www.chefgunasway.com/

Our guests made themselves at home with great conversations, good food and wine while we swayed to some good music. We had even more fun raffling some TYVRA T-Shirts. This was no one woman's show. We had tremendous support from friends (Guna, Raaj, Jaclyn) and family (Amrish, Sandeep, Tejesh, Kalpana, Satyanarayana, Rema, Rajagopalan) to name a few and our community at large. Thank you all for being so supportive and walking alongside every step. It was a very successful launch and per our reviews success is already HOME. Way to go!!

TOGETHER WE CAN

Tyvra is a jewelry line introduced to make a difference. If you stop to think “WHY TYVRA”? Here it is, when you shop with Tyvra we pledge to use a part of the proceeds toward what we call a community out reach program. We will meet the hidden jewels around us and connect them with the rest of you. These are people with either special needs or simply someone in need. But what you will actually learn is that these are people with big hearts and hearty smiles that win you over with the sparkle in their eyes. Its these personalities that make the planet Earth a special place to live in. We appreciate your support and hope you will enjoy your jewelry even more knowing that your spending is being appreciated very much.

TYVRA ROUND THE CLOCK

Yes!! We are feverishly working on the TYVRA website. Hence don't be fooled by the cover at WWW.TYVRA.COM, that is only a place holder. Where are we now? The logo and web development have metamorphosed elegantly like a beautiful butterfly. You have seen the logo and now we are introducing you a snippet of the home page. Design approved, Development complete, our team is testing at GODSPEED round the clock. Yea!! Our IT Project Manger (Sunita McCoy) has been managing the design and development of TYVRA while working aggressively with offshore teams. Aah!! Round the clock indeed and soon you will be able to get onto WWW.TYVRA.COM round the clock too. Isn’t that ironic?

TYVRA – STRINGING THE EAST TO THE WEST

TYVRA works with local merchants and artisans in India, who employ creativity and manual dexterity to produce exuberant sparklers of jaw dropping brilliance. Artisan jewelry dates back as far as 7000BC, when precious metals began to be sculpted to bedazzle the human form and today we continue this ancient phenomenon with a contemporary flair. Walk through some popular art museums and you will be captivated by examples of artisan jewelry. Most of us have grown up hearing tales of precious sparklers that existed back in the day. We don’t want this to be a fad of the past. TYVRA works with artisans so that you can also continue to adorn yourselves with unique sparklers that reflect the talents of the artisans.

Centuries ago the royal families employed artisans to create ornaments that were prized for their uniqueness, variety and beauty. Ah!! Back then machine-made items were a thing of the future. Today bumping into folks wearing identical clothing, shoes and ornaments is definitely not fun. Alas! Here we are today wound up in a whirlpool of mass production - This is definitely not our forte. We strive to preserve the ethnic patterns always bringing you the unique beauty and elegance you deserve. Oh yea!! Now with TYVRA you too are royalty of the modern era.

INTRODUCING TYVRA

Fashionistettes and metrosexuals are no longer Plain Jane & Plain John they are "TYVRA" -Multi-hued sparklers that make even the rainbow blush.

TYVRA is a derivative of the Sanskrit word TIIVRA meaning “FIERCE”. Our vision is to string beauty and elegance together with bold and beautiful natural gemstones. Every piece from TYVRA’s collection is guaranteed to enhance your unique persona and put you high up on the charts of fashion’s ethnic elegance – Define your vogue with TYVRA.

Flash back into your days as a tiny tot and pause right when you caught yourself by the mirror in either your mommy dear's high heels, make-up, clothes and all her sparklers or your daddy dear's fav ensemble, spiked hair and ornaments. I know it makes you chuckle, doesn't it? Whoever you are and however you describe yourself you have these moments. Now you are all grown up and define yourself with your own tastes, colors and ornaments. This is your era and the clock is ticking on your watch, so spend time pampering yourself and splurging with your friend TYVRA (Yes! I personified TYVRA). Step out with TYVRA and long before you realize you are "Fashion-spiring" - you will be a life sized walking, talking piece of art - everyone's envy and the talk of the town. Whoever said you needed a mohawk to be noticed, that might have been yesterday, today you have TYVRA.

TYVRA is your one stop shop for sparklers of one of its kind, whether you are looking for a particular gemstone, a funky pendant, a chain to go with your tee, a bold bangle, elegant bracelet, anklets for your summer dress, a gorgeous ring, a sparkling piece of jewelry, a bold necklace to go with that little black dress, a pair of beautiful earrings to flaunt your evening gown, a present for a dear one or a sparkler for a person on the go - whatever the tone or occasion TYVRA understands the fashionista in you. As a TYVRA fashionista you are someone who doesn't follow trends instead sets the tone for the rest.

TYVRA = Urban, ethnic, vintage, natural and unique just like YOU.